• Sales Enablement: Overseeing a $533M Digital Engineering portfolio, implemented initiatives that increased pipeline by 28% and achieved a 33%-win rate while optimizing sales cycles and operational efficiency

• Strategic Growth and Innovation: Define and execute transformative growth strategies aligned with market demands and organizational goals, driving revenue and market share expansion. Spearheading initiatives to identify and capitalize on emerging growth areas, untapped markets, and next-generation technologies, including the successful launch of the Autonomous Operations offering, securing a $15M order within its first month

• Thought Leadership and Market Expansion: Spearhead initiatives to position the organization as a market leader by engaging in analyst relations, executive briefings, and thought leadership programs

• Team and Cross-Functional Collaboration: Directed global teams across sales, marketing, and R&D, delivering coordinated efforts that resulted in $20M incremental revenue growth and improved customer satisfaction

• Operational Excellence: Introduced scalable processes and advanced sales tools, resulting in 12% YoY operational efficiency gains and streamlined global sales operations

• Digital Sales Channel Creation: Designed and launched the Digital Sales channel for TCL to sell services across Network, Security, Managed Hosting, Cloud, Unified Collaboration and Communications to drive annual new business of USD 35M

• Global Account Management: Built and scaled high-performing Account Management teams, leveraging internal sales, marketing, and automation capabilities alongside selected vendor ecosystems to effectively penetrate global markets

• Customer Experience Automation: Automated the customer buying journey through a Direct-to-Consumer (D2C) Digital Sales platform (TCx), reducing sales cycle times, enhancing customer control, and ensuring 24/7 access

• Sales Strategy Ownership: Led the end-to-end sales funnel, from lead generation to closure, developing data-driven strategies to optimize success rates and drive revenue growth

• Inbound Marketing and Lead Generation: Established processes for inbound marketing, online advertising, and lead generation, delivering consistent results against ambitious targets for Digital Sales Representative teams

• Innovative Customer Touchpoints: Implemented advanced digital tools and Account-Based Marketing (ABM) strategies, creating innovative customer touchpoints, generating new business, and effectively managing churn

• Demand Generation Excellence: Spearheaded demand generation, marketing automation, and lead nurturing strategies, achieving 263%, 166%, 154%, 92% and 113% of AOP across FY18 to FY22. Maintained 96% NPS and 98% ESAT scores consistently

• Recognition and Awards: Honored with the Blue-Ribbon Award (thrice) for surpassing AOP goals and the Best Global Churn Management Award for exceptional customer satisfaction and churn reduction

• Growth Leadership for Portfolio Companies: Leveraged inbound marketing, online advertising, and lead generation to scale a startup into one of the fastest-growing tech companies in the US

• P&L and Budget Management: Planned and managed the P&L financial budgets for sales and marketing teams, overseeing expenditures, talent acquisition, and agency/partner management

• Digital Strategy Development: Designed and implemented digital marketing strategies encompassing website optimization, lead generation, and marketing automation system selection and deployment

• PPC Campaign Management: Directed and managed high-performing PPC campaigns on AdWords and Bing, driving substantial ROI through data-driven targeting

• Marketing Automation Implementation: Spearheaded the selection and implementation of Salesforce Pardot, enabling email drip campaigns, task automation, and streamlined lead management in close coordination with Salesforce CRM

• E-Commerce Channel Expansion: Established the organization as a STAR vendor on major e-commerce platforms, driving significant growth in online sales channels

• Record-Breaking Sales Growth: Delivered 2750% B2B sales growth over five years and 361% consumer product sales growth in the last 2.5 years through strategic digital initiatives

• Social Media Marketing Excellence: Launched a rich-content social media strategy, achieving a 5666% increase in fan base, 2647% rise in engagement, and a weekly reach of 113,969 for posts

• Content Strategy Leadership: Directed content strategies across multiple industries, driving a 5X increase in daily website traffic and significantly enhancing lead generation performance

Managed a team of Business Development Consultants (BDCs) and worked to identify new sources of sales leads to fill the pipeline to generate and close new business.

• Established business development and digital marketing strategy through lead generation, email automation, blogs, PR, social, partnerships, and content marketing.

• Develop a high performance ‘can do’ selling environment, conduct weekly progress meetings.

• Generate and achieve monthly, quarterly and annual territory forecasts and targets.

• Drive new revenue, attained 186% of revenue pipeline quota for Q4 (biggest quarter in Oracle FY) within first one and half months.

• Achieved 106% of business opportunities quota in 50% time target.

• Ranked in ‘Top Five’ list among technology teams across different Oracle locations.

• Target and develop new business opportunities.

• Manage online marketing, formulate marketing strategies, facilitate lead generation, and drive conversion of profitable leads.

• Prepare marketing collateral: brochures, surveys, presentations, case studies, and emails.

• Respond to RFI & RFP requests and present detailed proposals to clients to close deals.

• Lead & manage the team of marketing specialists/sales associates to enhance the overall productivity in-line with set targets

FCS is a U.S.-based leading provider of IT services with its RPO/BPO unit in Chandigarh. FCS has carved out a niche for itself in core IT areas such as RPO/BPO, product development, e-learning, digital content services and support services.

• Lead and manage a team of sales engineers and technical process associates.

• Plan and conduct sales manager training (SMT) program for a variety of teams.

• Serve as account manager for key client accounts

• Manage the business development efforts of the teams through personal interaction with clients, email campaigns, Internet searches.

• Vendor Management, Client Relationship Management to manage, retain, grow and satisfy critical business relationships.

• Drove a 15% increase in productivity with 20% improvement in customer satisfaction scores.

• Lead and manage Microsoft L1/L2 support team with over 20 multi-skilled technical support engineers and 60 indirect reports.

• Monitor and enhance the performance of the team in the areas of productivity, customer satisfaction and technical abilities.

• Hire, mentor and train new agents.

• Awarded the “Power Of One” champion award for 2004 .

• Won the ‘Driver of Improvement’ Award thrice for exceeding AHT/CSAT targets